Privacy Policy

Kravets Art LLC ("Inkpresario", "we", "us") provides marketing and booking-management services to tattoo artists, including running Instagram advertising and managing direct-message conversations with prospective clients on our artists' behalf. We also run the Inkpresario app, which the artists we work with and our own team use (see section 4). This policy explains what information we collect and how we use it.

It covers this website and the artist booking pages we operate at the artists' own domains (zktattoo.ink, heretic.ink, kravets.ink).

Information you give us. When you contact us by email or submit the application form on this site or in our app, we collect what you choose to share: typically your name, email address, Instagram handle, portfolio link, city, and details about your business. We do not collect payment information through this website.

When you submit the application form, on this site or in the app, those answers are sent to our own internal booking system and stored there so our team can review your application and get back to you. They are not published anywhere on this site.

Booking requests on artist pages. Some pages on this site let you request a tattoo session with a specific artist. If you submit that form, we collect what you enter: your name, email address, city, phone number (on the artist pages that ask for it) and, if you add it, your Instagram handle, along with what you tell us about the tattoo (your idea, placement, size, preferred dates and any reference photos you attach). This is sent to our internal booking system and stored there so the artist can review and answer your request, usually by email from the artist's own address. It is used to handle your booking (and, once you have booked and paid a deposit, in hashed form for the client list described in section 3) and is never published or used for unrelated marketing.

Information collected automatically. We use Vercel Web Analytics on every page of this site to see how many people visit and which pages they read. It is cookieless and does not build a profile of you or follow you to other websites. It records a page view with coarse technical details such as the referring site, the type of device, and the country the request came from. When the application form on this site is submitted we also record a single event noting the city entered and whether the applicant said they would travel, so we know which markets people are applying from. That event deliberately does not include your name, email address, Instagram handle, or portfolio link.

Advertising measurement on artist pages. The artist booking pages (and only those pages) can load Google, Meta and TikTok measurement tags when we run ads to them. These tags may set cookies (such as Google's _ga, Meta's _fbp and TikTok's _ttp) and report to Google, Meta or TikTok that a page was visited and that a booking request was submitted, so we can tell which ads work. Meta's tag also reports a tap on an artist's "Message me" link to Instagram as a contact; if you then write to the artist, our booking system reports the conversation to Meta as a lead, once, as each artist's own privacy policy describes. These tags are not loaded on the rest of this site. You can block them with any standard ad or tracker blocker; the booking form works the same either way. If your browser sends a Global Privacy Control signal, these tags are not loaded at all.

Deposits and ad measurement. When you pay a booking deposit, we tell Meta that a booking was paid, so we can see which of our ads lead to real bookings and show them to people likely to book. We send the booking value and your email address, phone number and name in hashed (one-way encrypted) form, plus an internal client number. We never send message content. If you open our deposit confirmation page, Meta's tag on that page may also report the visit with your IP address, browser details and Meta's _fbp and _fbc cookies; we keep those details for no more than 7 days. If your browser sends a Global Privacy Control signal on that page, we send nothing to Meta for your deposit.

Booking requests made through an artist page, and the moment the artist asks you for a deposit, are reported to Meta the same way. When you send a request, Meta's tag on the page reports it, and our booking system reports the same request with your email address, phone number and name in hashed form, the internal client number, your IP address, browser details and Meta's _fbp and _fbc cookies, so Meta counts it once. When the artist asks you for a deposit, we tell Meta that your request is going ahead, with the same hashed details and the _fbp and _fbc cookies, but no IP address or browser details; a deposit you then pay is reported with them too. We never send what you wrote in the request or your reference photos. We keep the IP address and browser details of a request for no more than 7 days; the _fbp and _fbc cookies stay with your request so that a later deposit can be matched to the ad that brought you. If your browser sends a Global Privacy Control signal when you send the request, we send nothing to Meta about your request, your deposit request or your deposit.

Microsoft Clarity. We use Microsoft Clarity on this site to understand how visitors use it: it records clicks, scrolling and mouse movement, and can replay a visit as a session recording. What you type into a form here is masked and never reaches Clarity. Clarity may set its own cookies (such as _clck and _clsk), and it is not loaded at all if your browser sends a Global Privacy Control signal. Apart from Clarity, the pages outside the artist booking pages set no cookies of our own and run no advertising or tracking scripts.

As part of running an artist's Instagram presence, we use Meta's Instagram Platform APIs to send and receive direct messages with people who inquire about a booking. Through this integration we may access and store: the sender's Instagram handle and name, message content, and message timestamps. This data is used to follow up on booking inquiries and manage the resulting conversation and appointment.

Comments. If you comment on the Instagram posts or ads of an artist we work with, we receive your Instagram username and account id, the comment's text and time and a link to the post, through the same Instagram Platform APIs. We use them to answer you, publicly under the post or once in a private Instagram message within 7 days of your comment, and to hide comments, such as spam. If we answer you in a message, the conversation then goes on like the direct messages described above.

Ads to people like our clients. Once you have booked with one of our artists and paid a deposit, we may send Meta a hashed (one-way encrypted) copy of your email address, phone number, name and country, with the value of your bookings, as part of one list of the paying clients of all the artists we work with, so that Meta can show ads for those artists to people with similar interests. Meta uses the hashed details only to match accounts and deletes them after matching. If your browser sent a Global Privacy Control signal with your booking request or on our deposit page (section 2), you are not on this list, and you can ask to be left out at any time by emailing parlor@inkpresario.com. This data is never sold or used for unrelated advertising.

If you have messaged one of our artists on Instagram and want this data deleted, see our Data Deletion Instructions.

The Inkpresario app for iPhone and iPad is for the tattoo artists who work with us and for our own booking managers. Tattoo clients do not use it. We create every account: an artist gets an email invite once we accept their application, and our admins create accounts for our team.

Applying from the app. A tattoo artist without an account can apply to join from the app's sign-in screen. The app then sends your Instagram handle, your email address, the city you work in, a portfolio link if you add one, and whether you would travel to a guest spot. It is the same application as the form on this site and is handled the same way (section 2): our team uses it only to review your application and reply to you by email. Nothing else is collected before you sign in.

What the app collects. Everything below is linked to your account and used only to run the app and our booking service, with one exception noted under bookings and clients:

• Your account: your display name, the email you sign in with, your account ID and, if you add one, your profile photo.
• Bookings and clients: calendar entries, bookings, days off, tours and guest spots, session reports, client ratings and booking notes. This includes the names, Instagram handles, email addresses and phone numbers of clients that our managers record on a booking, and the prices and deposit amounts of bookings. Client details on paid bookings can also be part of the hashed client list described in section 3.
• Deposit details you add: your Zelle and Venmo handles and QR code images, so clients know where to send a deposit. The app itself takes no payments.
• Messages and media: chat messages with your booking team and with clients, photos you send in chat, the photos and videos you upload to your portfolio, and anything you send us through Report a problem.
• Device and app activity: a push notification token for each device you sign in on, which conversation a manager has open (so two managers do not answer the same client at once), and an artist's progress through the guided demo.
• Crash reports: when the app hits an error, it sends the error message, the screen it happened on and your account ID to our server, where they are written to our hosting provider's logs, not to our database.

The app opens your photo library only when you pick a photo or video to send or upload. It does not use your camera, microphone, location or contacts.

No tracking. The app contains no advertising or analytics SDKs. We do not track you across other companies' apps or websites, and we do not sell app data or share it for advertising, except that the client details on paid bookings can be part of the hashed client list described in section 3.

Push notifications. To notify you, we pass your device's push token and the notification text to Expo, our push notification provider, which delivers them through Apple's push service (Google's on Android). You can turn notifications off in the app's settings or your device's settings.

AI features. Some features send data to AI providers that process it for us as service providers:

• Anthropic (Claude). When you tap Translate on a message in the app, the text of that message is sent to Anthropic to translate it. The app asks for your permission before the first translation after you sign in, and you can switch AI translation off again in the app's Settings. On our servers, Anthropic also processes client conversations to write booking briefs for artists, draft replies for our managers, suggest booking details from a conversation, sort the inbox by urgency, and read the amount on a deposit receipt screenshot. A draft is only a suggestion: a manager decides what is sent to a client.
• OpenAI. Transcribes a client's voice message when a manager asks for it, and turns message text into search vectors so reply drafts can follow the style of similar past replies.

Deleting your app account. In the app, open Settings and tap Delete account, or email parlor@inkpresario.com from the address you sign in with. We sign you out right away. Within 30 days we delete your account and the personal data tied to it, and we email you when it is done. The only exception is what we must keep for legal, tax or accounting reasons, such as records of completed bookings, deposits and commissions, and from those we remove your contact details.

How long we keep app data. For as long as your account is open, and then until it is deleted as described above. Push tokens are switched off when you sign out of the app on that device.

We use the information described above to:

• Respond to your inquiry and evaluate whether our services are a fit
• Set up and manage advertising campaigns and lead follow-up on your behalf, if you become a client
• Communicate with you about your account or campaigns
• Run the Inkpresario app for the artists we work with and for our team: bookings, chat, notifications and the features described in section 4

We rely on a small number of service providers to operate. Each processes data on our instructions and under its own privacy policy:

• Meta Platforms, for advertising (including the Meta measurement tag on the artist booking pages, and the hashed reports of booking requests, deposit requests and paid deposits we send to Meta, described in section 2, and the hashed lists of clients for ad audiences described in section 3) and the Instagram Platform APIs we use to send and receive direct messages and to read and answer comments.
• Vercel, which hosts this website and our internal booking system, and provides the cookieless Web Analytics described in section 2.
• Supabase, the database provider where our internal booking system stores applications submitted through this site along with client and conversation records and the app data described in section 4. Data is held on servers in the United States.
• Email providers, for the messages we exchange with you directly.
• Microsoft, for Clarity, the visit recordings and heatmaps described in section 2.
• Google and TikTok, whose advertising measurement tags may run on the artist booking pages as described in section 2, to measure which of our ads lead to booking requests.
• Anthropic, which provides the Claude AI models behind the app's Translate button and the AI features on our servers described in section 4.
• OpenAI, for voice message transcription and the message search vectors described in section 4.
• Expo, which delivers the app's push notifications through Apple's and Google's push services.

We do not sell your information. Apart from the client list described in section 3, which is used for the ads of the artists we work with, we do not share it with anyone for their own marketing.

We keep contact, client, and conversation data for as long as needed to provide our services and for a reasonable period afterward for record-keeping, unless you ask us to delete it sooner. We keep Instagram comments on our artists' posts and ads, and how we answered them, until you ask us to delete them. App accounts are covered in section 4.

You can ask us to access, correct, or delete the information we hold about you at any time. See our Data Deletion Instructions or email parlor@inkpresario.com directly. If you use the Inkpresario app, you can also delete your account in the app under Settings, Delete account.

Questions about this policy can be sent to parlor@inkpresario.com.